The international contest socially responsible tourism, the “TO DO Award“, is aimed at taking into account the various interests and needs of the local population in the planning and implementation of tourism projects, measures, products and services. Involvement and co-determination ensure broad-based participation – e.g. through information, surveys and discussions among the population when finding ideas and making decisions. The projects also need to be in line with the principles of eco-friendliness and sustainability.

Furthermore, the following aspects should be considered:

  • Awareness raising
    Raising awareness among the local population of the opportunities and risks of tourism development for their economic, social, and cultural lives
  • Broad-based benefits
    Participation of broad strata of the local population in the positive economic, social and cultural impacts of tourism
  • Qualified jobs in tourism
    Ensuring the attractiveness of jobs in tourism for local people by improving working conditions with regard to remuneration, social security, working hours, and additional training
  • Strengthening identity
    Strengthening local culture and cultural identity of people living in tourist destinations
  • Minimising and avoiding harm
    Avoiding and/or minimising tourism-related social and cultural harm in tourist destination