TO DO Award 2023 Nutti Sámi Siida, Sweden

Nutti Sámi Siida tells the story of the Sámi, the indigenous people of northern Europe. As a semi-nomadic people, their ancestors moved for centuries with herds of reindeer from summer pastures in the mountains to winter pastures in the tundra. But the Sámi are losing more and more land to mining, wind farms and infrastructure. Climate change is making traditional reindeer herding even more difficult. 

Originally, the reindeer herders Nils and Carina only wanted to earn extra money with the guided tours in order to be able to feed their reindeer in a bad winter. Today, Nutti Sámi Siida‘s self-image goes much further. It has become a platform for their culture – for tourists as well as for the Sámi themselves. They find their own narrative, whether in the open-air museum they have built themselves, on their guided tours, or in their own souvenir store where they sell authentic handicrafts. They do not paint a romanticised picture of days gone by, nor do they butcher historical oppression and ongoing discrimination. They look forward with confidence and pride, describing their own personal experiences and challenges. Through exchanges with the travellers, as well as with other Sámi, young Sámi reflect on their identity, culture, and way of life and explore new ways to manage their traditional livelihoods in harmony with the modern world and advancing climate change. 


Nils Torbjörn Nutti 
Nutti Sámi Siida
Marknadsv. 84, 981 91 Jukkasjärvi, Schweden
Phone: +46 706882720, e-mail:, Web: